
In maximizing profit, a firm will always produce that output where total revenues are at a
maximum.
AACSB: Analytic
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 10-04 Convey how purely competitive firms can use the total-revenue-total-cost approach to
maximize profits or minimize losses in the short run.
Topic: Profit maximization in the short run: total-revenue-total-cost approach
In the short run, a competitive firm will always choose to shut down if product price is less
than the lowest attainable average total cost.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 10-05 Explain how purely competitive firms can use the marginal-revenue-marginal-cost approach to
maximize profits or minimize losses in the short run.
Topic: Profit maximization in the short run: marginal-revenue-marginal-cost approach
A competitive firm will produce in the short run so long as its price exceeds its average
fixed cost.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 10-05 Explain how purely competitive firms can use the marginal-revenue-marginal-cost approach to
maximize profits or minimize losses in the short run.
Topic: Profit maximization in the short run: marginal-revenue-marginal-cost approach