
132) How do customers play a role in changing the job of the modern manager?
A) Managers are learning to think of customers as adversaries in a battle of survival.
B) Managers are inviting customers to take control of the planning and design of new products.
C) Managers are increasingly de-emphasizing customer satisfaction as a major goal.
133) The CEO of Cisco Systems likes to ________.
A) read emails from satisfied customers
B) listen to voice mails from satisfied customers
C) listen to voice mails from dissatisfied customers
134) What does a company's prompt, courteous, and helpful answering of a telephone with a
human operator signal to the customer who is calling?
A) The company has high prices.
B) The company is wasting resources on telephone operators.
C) The company is responsive to the customer's needs.