35. Profit Maximization. Samantha Spade & Associates, Ltd. is a small architectural firm located in Portland,
Oregon, specializing in the preparation of multi-family residential housing complex, R, and commercial retails,
C, architectural designs. Prevailing prices in the market are $10,000 for residential housing designs and $25,000
for commercial retail designs.
Six architects run the firm, and work a 50-hour workweek, 50 weeks per year. They are assisted by six drafting
personnel and two secretaries, all of whom work a typical 40-hour workweek, 50 weeks per year. The firm must
decide how to target its promotional efforts so as to best use its resources during the coming year. Based on
previous experience, the firm expects that an average of 150 hours of architect and 100 hours of drafting time
will be required for each residential housing complex design, whereas commercial retail design will require an
average of 250 architect hours and 200 drafting hours. Fifty hours of secretarial time will also be required for
each architectural design. In addition, variable computer and other processing costs are expected to average
$1,000 per residential design and $1,500 per commercial retail design.