
Consumer surplus is the reason why sometimes a shopper regrets having bought a
particular item.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 2 Medium
Learning Objective: 04-02 Explain the origin of both consumer surplus and producer surplus; and explain how properly
functioning markets maximize their sum; total surplus; while optimally allocating resources.
Topic: Efficiently Functioning Markets
Assume that there are four consumers A, B, C, and D, and the prices that each of them is
willing to pay for a glass of lemonade is, respectively, $1.50, $1.20, $1.00, and $0.90. If the
actual price of lemonade is $1.00 per glass, then consumer surplus in this market will be
$0.70.
AACSB: Analytic
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 3 Hard
Learning Objective: 04-02 Explain the origin of both consumer surplus and producer surplus; and explain how properly
functioning markets maximize their sum; total surplus; while optimally allocating resources.
Topic: Efficiently Functioning Markets
When the marginal benefits exceed the marginal costs of producing a product, then
allocative efficiency is not achieved in the market.
AACSB: Analytic
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 04-02 Explain the origin of both consumer surplus and producer surplus; and explain how properly
functioning markets maximize their sum; total surplus; while optimally allocating resources.
Topic: Efficiently Functioning Markets